L.I.I.A.R
The initial stage of the construction of
my advertisement was to identify and define the acronym LIIAR, representing:
Language; Ideology; Institution; Audience and Representation. By acquiring this
particular skill, I was able to understand the basics in creating an
advertisement.
Language:
Lighting; filter; shot; model; setting;
pose; font; props; attire
Ideology:
Values expressed; slogan; name
Institutions:
The company; the college
Audience:
Gender; age category; social roles;
attitudes
Representation:
Lighting; facial expression of the
model; setting; pose; name
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