Google Mock Ups

Beirut

Bon Iver

Fleet Foxes

Target Audience Mood board

The mood board shown above presents the lifestyle and interests of my potential target audience, i.e. those who are interested in modern folk. 

The Name and Font of my Magazine

After much consideration, I have decided to name my magazine ‘For Folk’s Sake’. Consequently, I believe this name is a playful and witty adaptation of the original phrase (which probably doesn’t need to be explained). As I’d prefer my audience to predominantly belong to a younger age category, the word play corresponds with the liveliness retained by that particular age category. 

Additionally, after exploring an extensive amount of potential fonts I could include in the general house-theme of my magazine, I have discovered that a simple format is the most effective visibly. They’re readable and unfussy, meaning they’re easy on the eye. On the contrary, I would like to include a wide variety of font types; however, I think this can be achieved by altering between bold, narrow and italic variations of each text. Here are some examples of my ideas shown below.

Genre Research

Readership

Genre Moodboard

Genre Selection

Initial Things to Consider

Conventional Templates

Front Cover

Contents Page 1

Contents Page 2

     

 Double Page Spread